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December 05, 2007



i heard of this a month or so ago. admirable to be open about it. i continue to critique them as they used the same methods that got them the results they were getting in their research to combat/attack/strategize/program the deficiency that they had. plus the whole, "do it like we are doing it, cause it is happening to you too" marketing is kinda gross.


Willow does many things well. I give them credit for having the courage to take the pulse of their church body. My guess is that Hybels and company will find a way to creatively deal with this new reality.

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